Are You Making This Big Mistake with Your Blog?

I see so many bloggers making this big mistake with their blogs. When I first started I made the same mistake. It wasn't until I took a Pinterest course from Alma Bradford that I realized my mistake.

It's something so simple yet many bloggers overlook it. It can affect how many shares your blog posts get. What big mistake am I talking about? I am talking about, not including a Pinterest Pin in your blog posts!

When I read or see a good blog post I always want to pin it to Pinterest. Sometimes if I don't have time to read it I pin it so I can read it later. I know many others do the same thing. If I come across a blog post that doesn't have a Pinterest pin I usually don't share it.

I find that its easier to pin a blog post to Pinterest than it is to share it to Facebook or Twitter. I know many others feel the same way. By not having a Pinterest pin in your blog posts you are missing out on a huge traffic source!

Read the rest of my blog post if you want to find out how Pinterest pins can increase shares and drive traffic to your blog!

Let's dive in!

*Disclaimer: In the name of full transparency, please be aware that this blog post contains affiliate links and any purchases made through such links will result in a small commission for me (at no extra cost for you). 

What is a Pinterest Pin?

 A Pinterest pin is a vertical pinnable image with a 2:3 aspect ratio. The minimum width and height
of pins are 600 x 900. The maximum width and height are 600 x 1200.

Not every image in your blog should be pinned to Pinterest. Technically horizontal images can be pinned to Pinterest. But if you want a truly pinnable image in your blog posts it has to be vertical. It definitely has to be an image/graphic. Not flash animations. 

Pinterest states that " When you pick images for Pinterest, think vertical. Most of our formats are vertical and taller than they are wide. In our creative best practices, we recommend that you use a 2:3 aspect ratio for all of your pins".

According to Gimme Some Oven vertical images perform much better on Pinterest than horizontal or square images.  

Why You Need a Pinterest Pin in Your Blog Posts

According to HootSuite Pinterest drives 33% more traffic than Facebook, 71% more than Snapchat, and 200% more traffic than TWITTER! AdEspresso states that 73% of pinners in a recent study found branded content useful.

If that isn't enough to convince you let me show you some examples from other bloggers. Elna from Twins Mommy wrote a blog post all about Pinterest and how to use for your blog.

Her blog post got 309 shares to Pinterest, 23 shares to Facebook, and only 3 shares to Twitter. Notice how most of her social media shares were to Pinterest?

Twins Mommy Pinterest Blog Post

If you would like to learn more about Pinterest and how to use it as a blogger I definitely recommend reading her blog post.

Another example is from Jelena from the blog BOB for Her. She wrote a blog about affiliate marketing. Her blog post got 516 shares to Pinterest!

Bob For Her Affiliate Marketing Blog Post

Notice how both blog posts included a Pinterest pin. Including a Pinterest pin in your blog post will help drive traffic to your blog. A pin will increase the number of shares your blog post receives. I always make sure to include at least 1 pin in every blog post.

I wrote a blog post about How to Promote Your Affiliate Links without a Blog. I got 69 shares to Pinterest.

In that blog post, I hid all of my pins. That's why it looks like I don't have any in there. I hid them because I added more than 1 pin. I didn't want my post to look spammy.

The mistake I made back then was hiding all of them. I realized that in order to get more shares to Pinterest you need to have at least 1 visible pin.

Now I have at least 1 visible pin in each post. Since I started doing that my organic reach on Pinterest has increased. If I want to add more I hide those ones. That way my posts don't look spammy.

How to Create a Pin

You don't have to be a graphic designer in order to create pins. Nicole Barkerva has a really good blog post all about creating pins for Pinterest. Another good resource I recommend is Kristin from Applecart Lane Creative. Check out her blog post all about Pinterest design mistakes to avoid.

It's thanks to that post from Applecart Lane Creative that I know now how not to design a pin. 

I use Canva to create and design all my pins for Pinterest. It's easy to use, free, and they have loads of premade templates. All you have to do is pick one, edit it, upload your image and you are good to go. I was able to use Canva when I didn't have any graphic design experience.

Here is a good tutorial about how to use Canva to create pins:

Another route you can go if you don't want to create pins yourself is to buy done for your pin templates. Pin templates are great because you get professionally designed high-quality Pinterest graphics that your readers will love.

 I recommend the blush Pinterest templates pack from Lady Boss Studio. You get 10 fully-editable Canva templates for $18! You can change all the fonts and texts, use your own brand colors, and you get a computer mockup!

Including a Pinterest pin in every blog post is key to driving traffic to your blog. Don't make the mistake that I

see so many bloggers make. By not including a pin you are missing out on a huge source of traffic.

Thank you for taking the time to read my blog. If you liked my blog post please pin it to Pinterest!

How has Pinterest helped your blog traffic? Let me know in the comments below!

Until next time take care guys!

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