What is the Difference Between a Newsletter and a Blog?

by - October 03, 2018


There are many different ways to get the news out about your business thanks to digital marketing.
However,  two of the most popular ways are blogging and email newsletters. If you aren’t that familiar with digital marketing the two can be confusing.

There are even some digital marketers who treat email newsletters just like blog posts. What is the difference between the two? Here are the differences between a newsletter and a blog.

What is an email newsletter?


An email newsletter is basically a recurring message sent to your email address to give you information about a topic, product, service, sales, deals, etc. It sent periodically to your inbox. How often it is sent depends on the company/organization. 

Some send them out daily while others send them out monthly. Email newsletters are created to inform or entice readers to purchase something. But unless you sign up for their newsletter an organization can’t send you one.

How they entice you to sign up for one is through incentives. These incentives are coupons, promos, or freebies. Most websites will have an email signup form on their site. Email newsletters must contain a link for you to unsubscribe from them.

What is a blog?


Unlike an email newsletter, a blog is available to anyone. All you need is an internet connection. You don’t need a subscription either. A blog is created to educate, inform, and connect with readers about a topic. Blog posts are written based on the writer’s experiences, knowledge, and point-of-view. They are more informal and conversational.  A blog can be a website or webpage.

Blogs contain helpful resources and links that are sometimes free. To find a blog, you just have to use a search engine. Sometimes organizations will send you an email newsletter to inform you about their latest blog post. Just like with newsletters blogs can be updated daily or monthly.


SEO


SEO is another difference between blogs and newsletters. In order for blogs to be ranked high in search engines that have to use SEO. A blog must use various SEO tactics as a result.

 If a blog doesn’t appear in search engines it is hard to get traffic.  Without traffic, there is no point in having a blog. The higher a blog is ranked the more trusted it is by readers. The higher the rank the more organic traffic a blog receives.

Subject Lines


The way newsletters get noticed isn’t through SEO. It’s through their subject lines. A good subject line is the key to a successful newsletter. The subject line can usually tell email subscribers what the newsletter is about. 

If the subject line doesn’t entice them they won’t open the newsletter. Either it will get sent to the trash folder or spam folder. Since newsletters don’t appear in search engines there is no need for SEO.

Audiences


Another fundamental difference between newsletters and blogs is the audience. People who subscribe to your newsletter are already interested in what you have to offer. That’s why they opted to subscribe. When it comes to blog audiences this isn’t the case. 

The goal of a blog is to get readers to be interested in what you have to offer. That’s why a blog will educate and inform its readers.  A newsletter’s job isn’t to get them interested but to keep them interested.

The only audience a newsletter has is the list of email subscribers. Therefore the audience is more narrow. A blog has a wider audience because anyone with internet can read it.

Newsletter and Blog Content


A newsletter will contain snippets of information about various topics pertaining to the organization.
It could be a news story, info about an update or store closing, info about the latest sale, etc.  Newsletters are usually short and to the point. The goal is to get you to click on the link at the bottom of it to find out more.

This link will usually take to you a webpage of the website. Whereas with a blog post all the information is right there. The length of a blog post depends. But for SEO purposes blog posts have to be at least 300 words. Newsletters don’t have to worry about that. 

 Sometimes newsletters will contain content not seen on a blog. This is intended to get more people to subscribe. For example, if you sign up for the newsletter you will receive a free email course not available on the website.



Technology


The technology for both is different too. Blogs can be created using WordPress, Blogger, Medium, Tumblr, or by a business website. You can create one for free too. Newsletters are created by email service providers and platforms. Examples would be Constant Contact, MailChimp, and Convert Kit. Usually, you have to pay in order to use them.

Analytics


This is how you can tell if people are reading your blog posts or not. There is no way to tell who exactly read your blog post. But you can see how many people viewed it. Google Analytics will tell you how much traffic you blog received. Through using certain tools you can find out where your traffic is coming from. It will tell you what country your audience is from.

Through using email service providers email marketers can find out how effective their newsletters are. They can find who opened them, how often, and if they clicked on any links. They can also find out if a particular subscriber isn’t opening them at all. If that is the case they can take them off the list.

Conclusion


There are many fundamental differences between newsletters and blogs. For example, blog posts can be shared on social media. Email newsletters cannot. Both are powerful tools in digital marketing. Now you know the difference between the two so you can make informed decisions. You can decide to use and not the other. You may decide to use both of them. It just depends on your marketing goals.

Do you need content for your blog? Having trouble coming up with blog post ideas? Contact me today for a free consultation! Email me@ helpfulonlinemarketer@gmail.com! 




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