The Best Social Media Platforms for Your Business

by - August 13, 2018

Despite popular opinion, being on all social media platforms is not the best strategy. This is especially true if you are just starting out. It's better to be successful on a few platforms than to spread yourself too thin and not be successful on any.

 Your target audience might not be everywhere either. You want to be where they are. Don't waste your time building up your presence only to find out that your target audience is nowhere to be found. How do you know which social media platform is right for your business? Here is how you can find the best social media platforms for your business:


Facebook

 According to Forbes, men, and women between the ages of 25-54 make up 32% and 29% of Facebook users. Only 9% are between the ages of 18-24. Meaning that if your business targets young adults Facebook isn't the platform for you. But if your business targets anyone over the age of 25 then you should be on Facebook.

Facebook is great for all types of content. You can share your website links, blog posts, videos, podcasts, etc. You can create a Facebook page for your business and/or an FB group. Plus FB will tell you the best times to post to your page. When you create your page Facebook will ask you what type of page are creating, what is the age and gender of your audience. Most social media platforms will not allow you to be that specific. 

If you don't want to set up a website you can just use an FB page instead. Service-based businesses and product-based ones can both do well on Facebook. B2B and B2C can too. Facebook is a platform that doesn't require tons and tons of time to build up. The recommended posting frequency is one-two times per day.


Twitter

There are many things I love about Twitter. One of them is that it doesn't take up a lot of time to set up an account. On Twitter, you can't set up a separate business page like on Facebook. To make your account more professional you can get it verified, upload your logo, and brand your header. Twitter makes it easy to get started.

According to HootSuite, 40% of U.S. adults who use Twitter are between the ages of 18-29 years old. Only 32% of U.S. teens use the platform. Compared to FB that's relatively high but compared to Snapchat it's kind of low. If your business targets teens you will do better on Twitter than FB. If your target audience is over the age of 65 then steer clear of Twitter. Only 8 percent of those 65 and above useTwitter. In the U.S slightly more women than men use Twitter according to HootSuite.


Unlike FB you can tweet as much as you want. Many experts recommend tweeting as often as you can. This prevents your tweets from getting buried underneath your competitor's tweets. It helps your business to stay on the forefront of your followers' minds. On Twitter, you don't have to pay to play. Meaning that you don't have to boost your tweets in order for your audience to see them.

There are many ways to connect with people on Twitter. You can participate in Twitter chats, participate in trending hashtags, reply to tweets, and send direct messages. Both large and small businesses can succeed on Twitter. The platform is really great for sharing links too. The only drawback to Twitter is that it's harder to share an image with your link. You have to use a tool like TwitShot to do it.

Instagram

Instagram has grown in popularity. But unlike Twitter and Facebook Instagram is only good for certain types of posts. At the moment you can only post videos and images. Unless you download an app like Repost you can't share other people's content. You can't share links either or post them. You can only add a link to your bio.

But not everyone can do well on Instagram. According to The Next Web lifestyle, food, fashion, personalities, and luxury brands should use Instagram. Unless your business is a visually based one it will be tricky to succeed on the platform. On top of that, you can't embed or post any links to your images or videos. Getting traffic to your website or blog from IG can be tricky.

If you have a product based business you can upload videos or images of customers using your products. If you have a professional service based business like a law firm or accounting firm IG isn't the best platform for you. Instagram isn't for all B2B either. For example, if you sell security software to companies Instagram isn't the right platform for you. The recommended posting frequency on IG is once per day.

Pinterest

Pinterest is visually based like Instagram with one key difference. You can add links to any images you create and pin it to the platform. Even if your business is B2B, or service based you can do well on Pinterest. You just have to use the platform in a creative way. For example, you can create a blog post or article related to your business then pin it to one of your boards.

Pinterest is basically like a visual search engine. Customers can buy products right from the site too. However, 42% of online women are Pinterest users according to Forbes. In other words, companies that target women will do better than ones that don't. Managing a professional business account can be a lot more work than on most social media platforms.

If you want to promote your products, services, and content on the site you have to create your own pins. This requires graphics image creation and in some cases photography. In order to appear within current search results for a given term frequent pinning and repining is a must. 


LinkedIn

LinkedIn is definitely not for everyone. It's really for businesses, recruiters, job-seekers, B2B, and professionals. If you are looking to network and get leads for your business LinkedIn is the social media platform for you. It is strictly for professional use. You won't find people posting pictures of their vacation here. Nor will you see the latest viral video or meme.

What will you find on LinkedIn? You will see articles, blog posts, videos related to a person's business or service. Companies will post updates related to their business. It's important to remain professional on LinkedIn especially if you are looking for a job or business connections. The recommended posting frequency to LinkedIn is around once per day.

Conclusion

I hope that my blog post has helped you to figure out which social media platform is right for your business. If you are still confused do more research to find out where your target audience hangs out at online. You may think that they are on Facebook when in reality they are Instagram. What social media platforms you use depends on who your target demographic is. With a little research, you will find the right platform for your business. 

What social media platforms work well for your business? Let us know in the comments below! If you like my post please share it on social media. If you like my blog please follow me here on blogger or subscribe via email! Thanks for reading until next time take care!


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